The Baby Boomer generation has been called the largest and wealthiest generation ever. According to Steve Gillon, Boomers have been dissected, analyzed and pitched to, almost since their conception. So why haven’t we heard about the boom in STDs as this generation enters midlife? Perhaps it just isn’t as congenial as skin-care products and cruises, and certainly not as marketable.
Since the mid-’90s, STD rates have more than doubled in the over 45 age group. The mid-lifers are traditionally seen as less sexually active due to waning libidos, on the one hand, but on the other hand, free to enjoy sex unhampered by pregnancy worries. Well, stop and listen up: the Viagra Generation is having sex more than ever before and they are as vulnerable to sexually transmitted infections as any other age group.
Men worried about their sexual performance tend to shy away from condoms, especially when they do not have lots of experience with them. Inexperienced condom users may hang on to the notion that condoms reduce feeling and capability, which is already challenged by age. These men might be surprised by the advances in condom technology and they would do well to look into the what the condom market now has to offer.
Many women who grew up with The Brady Bunch and Benny Hill have not been able to undo their training that a lady should respond to a man’s advances and never make advances of her own. A study from the University of Chicago found that 60% of single women aged 58 and over did not use a condom the last time they had sex.
These women need to work through their outdated and inappropriate beliefs, especially when it comes to their sexual safety. That means buying condoms, getting tested and speaking out about their sexual tastes and expectations.
How Viagra, hormone medications, penile and vaginal surgery are affecting sex and its safety.
How is the generation that dated at the Drive-In adapting to the daunting and thrilling possibilities of internet dating?
Sex education may be in crisis now, but its certainly more appropriate to today’s sexuality needs that the education being provided in the 60′s and 70′s.